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Big Talks About the Future of Fun

Negin Singh is the Executive Director of the Santa Monica Pier, where she leads the team in pier programming, activations, installations, leasing and more, all towards upholding the pier as a relevant world-class destination that is free and open to its 10 million annual visitors. In 2019, her team began Santa Monica's first ever city wide PRIDE. In her time at the pier, she has reimagined the Twilight Concert Series from a one stage event to a 3-stage, expansive arts and culture festival, created the Pier's annual holiday program, started a summer kickoff festival with over 30K in attendance, and more. She is also the founder and former CEO of cARTel: Collaborative Arts LA, an experiential production company creating immersive experiences (BROKE LA, No Budget Film Festival) that focus on storytelling, discovery, and impact. Negin previously served as the Director of Inspiration at Augmented Reality company DAQRI, bringing new technology to life through cutting edge experiences.

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